25 January, 2011

New York’s First Major Green Festival to Be Held in Rochester, New York


Greentopia Festival Announced for September 17+18 in High Falls

Rochester, N.Y. (January 24, 2011)- For two days this fall, the beautiful High Falls section of Rochester will be the destination for people interested in learning how to green their homes, their businesses, and their lives. The Greentopia Festival, being held on September 17 + 18, 2011, is Rochester’s and the Finger Lakes’ celebration of the green movement sweeping around the globe. It’s the first festival of its kind in the northeast, and will add a fun green flair to Rochester’s already robust festival season.

The two-day festival was dreamed up by Lewis Stess and Michael Philipson of The Philipson Group. To make their dream a reality, Stess and Philipson have formed a steering committee with members from some of the area’s top businesses. The Committee includes representatives from Broccolo Tree and Landscape, Hunt Engineers, Green Irene, Zaretsky and Associates, the City of Rochester, Ted Collins Landscape, WXXI, EnerPath, Colors and Colors, Carlson MetroCenter YMCA, NYSERDA, Monroe County Parks Department, Upstate Gardeners’ Journal, RDDC, Bergmann Associates, 360 l 365 Film Festival, Rochester Institute of Technology (RIT), SWBR Architects, and the Center for Environmental Information (CEI). The festival is free to visitors and will be supported by local business sponsors. Monroe Litho, Northern Biodiesel, Wilmorite Management Group and WXXI have already signed on to support the event.

Greentopia is a free two-day “World’s Fair” of inspiration through art, music, organic and locally grown food and beverages, ideas and activism. Throughout the festival visitors will be able to hear visionary speakers and meet well-known authors. Through how-to workshops and cutting-edge films, visitors will learn about big green ideas and how to apply them creatively in everyday life. There will be special family activities, community recycled art installations, mouthwatering organic and local food and beverages, and all kinds of live music. Businesses and organizations will showcase products and programs that help restore the planet, promote green living – even save consumers some money.

Vendors, speakers, musicians and presenters are still needed for the Greentopia Festival. For vendor and performer applications please call (585)287-5555 or log onto Find us on Facebook or follow us at